55 Must-Know Facts For Small Business Websites SEO
Having a website isn’t a choice. It’s a necessity and just because your website works doesn’t mean it’s enough. To thrive in the Interweb, you need to know great SEO practices.
So, let’s start with the basics.
Google is a favorite of many people. There are 2.2 billion Google users on a monthly basis as of 2018. That’s almost 30% of the world population.
That’s a lot of competition. So, how can you stand out from the crowd?
Google’s ahead of the game with 81% of desktop search traffic and 2 trillion searches per year. They’re definitely the market leader and your best option for gaining traffic and visitors.
Try out tools from Google like Google Analytics that has made significant improvements for many. For example, National Geographic increased their engagement and CTR with the help of Google Analytics. A credible amount of 30 million websites use it too.
Make sure to also keep an eye on Google Algorithm updates. A small change can create a ripple effect. After Google’s latest algorithm update, voice searches increased to 10% of all searches.
According to marketers, SEO is big in their strategy. 61% of CMOs say search engines are effective means of marketing which is why SEO-related spending is said to reach $80 billion by 2020. Around 72% of marketers rate SEO as effective in lead generation and increasing traffic.
Small businesses are affected by SEO. Consumers do their own research through search engines before contacting businesses. 72% of consumers who search online visit the actual stores within 5 miles.
Maximize your Website’s SEO
First, is your website optimized for mobile use? With smartphones taking over, it’s important websites are mobile friendly and easy to access.A lot of people use smartphones to conduct searches. 94% of mobile/tablet search traffic comes from Google.
When mobile users visit a site that isn’t optimized properly, ⅔ leave immediately.
Second, prevent visitors from leaving because of a slow page speed. Google considers page speed as important and announced it as a ranking factor for SERP (Search Engine Results Page).
Amazon could lose $1.6 billion from a slow page. Just a second too slow can cause fortunes, so make sure your site’s page speed is up to par.
Third, social media is the next strategy for marketing. Platforms such as Facebook contributed 61% to all website visits in 2016. More than 74% of companies say social media is integrated into their SEO strategies.
SEO impacts a lot but not many businesses utilize it. Only 17% of small businesses invest in SEO and 25% invest in online marketing.
What comes after SEO and mobile optimization?
When it boils down to great SEO practices, content is vital. According to a study, content creation was seen as the most effective tactic with 57% compared to others.
So, spend time drafting what you want to write about to make the best content that’ll bring in visitors and traffic. For more tips on SEO, check out this infographic below!
Know Your Guest Blogger:
Andre Oentoro is one of the co-founder of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns. Read more on his latest guide to Viral Infographics and learn how to get the most value out of your website’s traffic.