AdSense Account Suspended. What To Do Next?
Everyone has the habit of checking their AdSense account multiple times a day and watch their earnings grow. You login to AdSense one day only to find that your AdSense account is suspended following a policy violation. How to overcome the shock and disappointment after receiving the suspension email from AdSense?
When your account is suspended Google sends out a detailed email stating the reasons behind the suspension. Publishers have 30 days to figure out the causes and rectify them. It is responsibility of publishers running AdSense on their blog to make sure that there are no policy violations on their site leading to suspension or ban. Google is very strict in terms of protecting the interests of their advertisers and they will punish anyone trying to use unfair means. All the steps taken by AdSense is to protect the long-term existence of AdSense and AdWords. If advertisers are not convinced that they are getting valid traffic through their ad campaigns, they will stop advertising and this would cause shutdown of the entire advertising system run by Google.
Some of the top reasons why Google suspends AdSense accounts are:
1. Click Fraud
The AdSense tracking systems can easily detect click fraud. As an AdSense publisher, you should not click on your own ads even if you are testing your ads. Asking your friends and family to click on your ads regularly can pose the danger of suspension of your account. In addition, if there is a user clicking multiple times on your ads, it can also raise a flag and get you suspended. Google can easily track the IPS and patterns of the clicks and if they fit a certain pattern, a publisher is suspended. Automated tracking systems do not suspend publisher accounts. There is a team monitoring the clicks from individual accounts. They hand over the suspensions if they see any account violating the terms of service.
2. Cheap Traffic Sources
As per the terms of service, publishers cannot purchase traffic from third party as they may offer low quality traffic. These traffic sources include cheap traffic sources or traffic exchange sites. Such traffic sources do not have any interest in the blog and their intention is to increase in page views and CTR. If you want paid traffic, it is better to start and AdWords campaign.
3. Deceptive Ad Placements
Placing ads on pages where accidental clicks can occur can result in AdSense account suspension. If you are placing advertisements on your blog, please make sure that ads are clearly marked and not used as content. If you are unsure about the ad placement, you can consult an AdSense expert for help. Clicks on ads should be a result of genuine user interest, otherwise the click is invalid and repeated violations could result in account suspensions.
What to do when your account is suspended?
The first thing to do when your AdSense account is suspended is to remove the ad codes from all of your sites. The reason for account suspension will be clearly mentioned in your email. Take your time to understand what could have caused that activity.
Try to block traffic from sources that caused invalid activity in your account.
Work hard to improve valid traffic to your blog.
Install plug in to prevent invalid clicks on your blog in future.
Increase the organic traffic sources of your blog.
Seek help from other publishers who had experienced the same issue with their accounts.
Do not repeat the same mistakes in future as this can lead to permanent closure of your AdSense publisher account.
Read all the policies and implement them on the blogs where you place your ad codes.
Focus on creating useful content for your readers during this period.
Build your social media profiles and expertise to attract more readers for your blog.
Are you paid after your account is reinstated?
Google will refund the amount to the affected advertisers that it considers to be generated because of invalid activity. The remaining amount will be paid to the publisher once their account is reinstated.
Ads will continue to run after suspension period is over but there will be hold on future payments for 30 days. The publisher account will be monitored closely for any invalid activity and if stands clean after 30-day period, they will be paid in the next payment cycle.
Google has become more lenient and transparent with their policies. Instead of handing over the ban to the publishers, they are given a second chance to rectify the errors.
Google wants publishers to keep their accounts and add more value to their advertisers by providing them with as much valid traffic as possible.
AdSense remains the best way to monetize the site for small publishers.
AdSense account is an asset and as publishers, we should take care to keep it in good standing.