How To Build A Successful Business Website?
Every business is creating an online presence in order to boost sales and achieve growth. You need a website to run your online business although there are some exceptions to this rule. We will focus on the general behavior instead of exceptions.
How to build a successful business website? Let us start the discussion right from the very basics of site building.
Plan your website
There are millions of websites dedicated on every single topic that you can think of in the world of blogging competing with each other to get the attention of the readers. In this competitive world how do you make your site stand out and how do you provide your readers with something that they want. Everyone has a website or a blog these days and calls himself / herself a marketer. Merely having a website does not make you a successful marketer.
Having a website and marketing yourself successfully on the internet are two different things that are often mistaken as the same thing. It is a fact upon that you need at least one website to market a product on the internet. A website is merely a collection of documents and media that are accessible to anyone using the internet. You need to customize your website according to your requirement; objectives and your target (market) audience in mind. Internet marketing includes all the activities you perform in order sell your products or services – attract visitors to your website, encourage them to buy a product or service and make them coming back repeatedly to your website.
Having a website is a great boost to your online campaign but it is not useful if nobody knows about it. Just as having a brilliant idea is not useful unless you have sufficient resources to turn it into a real world model, a website will not be useful unless you have target audience visiting it.
Therefore, you need to keep in mind the following points in order to be successful in the world of internet marketing
1. Define your short-term goals and your long-term goals.
2. Define the market you want to target and develop your online marketing strategy keeping them in mind.
3. Develop the methodology that is the most appropriate for your product or service.
Why do you need a website to promote your product?
There has been drastic changes in the web design and templates development methods in recent years. Earlier companies used to provide web developers with brochures, news releases and marketing pieces and ended up getting a site that was nothing more than a “brochure ware” displaying just the company’s products and services. Today a website designed this fashion would not be of great help to a company, it would end up doing more harm than good for the company’s marketing plans.
The websites that are successful these days have the following qualities
* The objectives and purpose of company / organization.
* Catering to the needs and expectations of the market.
* Clearly mentioning about all the services/products offered to the customers.
Internet marketing these days depends on these three things i.e. objectives, customer needs and services offered only. It is therefore imperative to discuss these points in detail with your web content developer. If you do not have a clear objective and goal in your mind, your web developer cannot build a site that will be to your liking.
If you were working in a particular field for a while, you would understand your customers demand and expectations. You know about your product and you should know why your product is better than any other product in the category. You should highlight those points in order to make your customers aware of the superiority of the product over the others available in the market.
Some of the common objectives for creating a website
Before deciding to start a website, you need to do a lot of brainstorming. Define the purpose of your website; consult with all the concerned departments in your organization in order to understand their needs. Prepare a list of all primary and secondary objectives you want to achieve. Every element of your site should be fulfilling one of the objectives of your organization. It is amazing to see so many websites designed without proper planning and ending up not catering to the needs of the market and their customers.
Some of the common objectives may be one or all of the following
* Advertising or selling a product or service.
* Creating awareness about a product or service.
* Promoting a brand or providing corporate information.
* Providing 24 x 7 customer support.
Things you need to keep in mind while designing a website
Setting your primary goals is very important for having a successful online campaign but there are certain minute aspects that you need to keep in mind to promote your product or service online. Most business firms neglect the secondary goals and they end up having a website that has not lived up to their expectations. Thus, it does not help them in effective online marketing.
Some of the vital points you need to keep in mind before deciding to promote your product online would include
1. Design a site which should be search engine friendly to save the cost of expensive PPC advertising.
2. Make the content as interesting and if possible update it often to encourage repeat traffic.
3. The services offered should be unique and cost effective so that everyone visiting your site recommends it to others. This will help market your site virally.
4. The website design should help boost the sales.
5. If possible, you can ask people to register their information so that you can send them information about new product or service launches of your company.
6. There should be some incentives offered from your side to keep your customers loyal towards your website and product.
7. The site design should encourage your visitors to stay on your site for a while and visit many pages on your site.
Designing a search engine friendly site
The primary objective of any company that wants to promote its products or services is to have a search engine friendly site. People use search engines when they need any kind of information about a product or service. By using keywords related to your product or service at appropriate places on your website, you can help improving your rankings in search engine results. You need to ensure that you place the keywords in meta description as well as meta keyword tags of your site. Adding a keyword in your sites domain name and title will help improve search engine rankings. Other places where you can include these keywords could be in your content description, tagging your photos or videos and header description. Most of the search engines these days consider the number of sites and domain authority of sites linking to your site while determining your search engine placements. This means that it is not only important for you to include keywords for site but also to have other sites link to your site for good search engine placements.
Some sites totally depend on search engine placements for promoting their product and do not spend a penny for buying expensive PPC ads. The ultimate aim of any marketing campaign should be to get as much search engine traffic as possible because the traffic is highly targeted and converts to leads and cash quite effectively.