How To Promote Your Site Effectively And Be Successful? Part 2
There has been drastic changes in the web design and templates development methods in recent years. Earlier companies used to provide web developers with brochures, news releases and marketing pieces and ended up getting a site that was nothing more than a “brochure ware” displaying just the company’s products and services. Today a website designed this fashion would not be of great help to a company, it would end up doing more harm than good for the company’s marketing plans.
The websites that are successful these days have the following qualities:
* The objectives and purpose of company / organization.
* Catering to the needs and expectations of the market.
* Clearly mentioning about all the services/products offered to the customers.
Internet marketing these days depends on these three things i.e. objectives, customer needs and services offered only. It is therefore imperative to discuss these points in detail with your web content developer. If you do not have a clear objective and goal in your mind, your web developer cannot build a site that will be to your liking.
If you were working in a particular field for a while, you would understand your customers demand and expectations. You know about your product and you should know why your product is better than any other product in the category. You should highlight those points in order to make your customers aware of the superiority of the product over the others available in the market.
Some of the common objectives for creating a website.
Before deciding to start a website, you need to do a lot of brainstorming. Define the purpose of your website; consult with all the concerned departments in your organization in order to understand their needs. Prepare a list of all primary and secondary objectives you want to achieve. Every element of your site should be fulfilling one of the objectives of your organization. It is amazing to see so many websites designed without proper planning and ending up not catering to the needs of the market and their customers.
Some of the common objectives may be one or all of the following:
* Advertising or selling a product or service.
* Creating awareness about a product or service.
* Promoting a brand or providing corporate information.
* Providing 24 x 7 customer support.
Having a great website design is not enough to become successful. There are several other things like designing a search engine friendly site, getting repeat traffic, viral marketing methods which need due consideration before creating a website.