How To Use Adwords Effectively For Your Business Blog?
Because Google AdWords can be an expensive method of getting traffic, it is important that you understand how to use the system. This involves finding some Google Adwords tips and tricks to help you get better results than the next person does so that the money you spend gets you more sales.
The first step is making sure that you have a great list of keywords to use. If you do not have good enough words then you will be paying money for clicks that will not do you any good. To develop the keywords, you need to sit down and think of all the terms that someone may use to find your product. Once you have this list, you will want to find a keyword research tool that allows you find how popular that term is, as that will give you an idea how many clicks there may be.
Once you have your keywords, you need to create an advertisement that will entice them to come to your site. Keep in mind that Google has a very strict format for their ads, which you were a title line that consists of 25 characters, and two lines of text up to 35 characters each to describe the product or service you are offering.
When you are creating your ad, you are limited to 35 characters for your website. You may be wondering where you want that link to land them. The answer is that they should land on the page that contains exactly what you are advertising in your link. If you are advertising that you have cheap pink widgets, then the link should take them to the cheap pink widget page.
Remember that you will be charged for a click regardless of if your site is working properly or if it loads too slowly and the searcher abandons their search. Therefore, you want to make sure to do maintenance on a regular basis so this is not an issue. If your site does go down for whatever reason, make sure to reduce your bids to the lowest you can until the site is back up again.
Make sure that when people are searching for your widget, you have it set to have an exact match for results. This way if someone is searching for “how to make a widget” users will not get your site as a result as you are trying to sell a pre-made widget, not the instructions on how to make one. AdWords defaults to broad search, which is not what you want, as anytime someone types “widget” your results will come up.
There are many tools included with your AdWords account to help you to analyze where you are and are not getting results. It is important that you use them to get the best results and so that you can use bid on keywords that are actually getting you results. It may take a bit of trial and error, but these tools can help you learn what is working and what is not.
Learning to use Google AdWords can take some time and some trial and error to get it right. However, these tips should help you to get started your online business with a good basis and get some traffic without losing all your money.