How To Use SEO For Your Website And Get Traffic
What is SEO and how to do it successfully on your website? SEO stands for Search Engine Optimization. It is one of the most popular methods to generate traffic to a blog. As a newbie blogger, getting traffic to your blog is difficult. SEO involves understanding the needs of the people and implementing it to get best results in search engines. Have you ever wondered how to optimize content for SEO and get traffic from search engines?
Let us discuss some tips for SEO optimization on your blog:
1. User Experience
The best way to rank higher in search engine results is by improving the user experience. People ending up on your blog from search engine results must get what they came looking for. If your content is different from what promised during search engine results, people are likely to leave your blog in no time. Try to rank higher for the content that matches with the title of your blog / blog posts. The website design should be clean, intuitive and fast loading.
2. Include target keywords for your blog in URL, title and description
Blog posts URL should contain targeted keywords for that page. URL must be short and relevant to the page. Title of the page describes the subject of the page. Title must contain primary targeted keyword for that page. Every page on your blog can have different title. The Meta description gives summary of the content discussed on the page and can have primary as well as other target keywords.
3. Keep adding content to your blog
It is one of the most important tips for SEO optimisation. Content is good for SEO, more content equals more chances to get traffic from search engines. A site having only 10 pages is unlikely to get more traffic as compared to a site having 1000+ pages. Having more content will make the readers stay on your blog longer and find something useful to read. Having quality content, that is useful for the readers and at the same time easy for search engines to read helps to improve your SEO.
4. Use link building techniques
This technique will help boost your site SEO. Individual pages rank higher when authority websites link to it. There are two types of linking which can affect your search rankings. Good links that come from authority websites and boost your search engine placement. Bad links that come from spam websites and have negative impact on your rankings. Never submit your website to directories promising 1000 back links in a day. Most of them are spam websites. Getting link from websites in your niche will help boost your site rankings. There are several techniques for link building. The best among those techniques is guest blogging exchange.
5. Focus on keywords
As a blogger, you need to keep the keywords in mind while writing a blog post. Writing post without thinking about keywords will reduce your sites’ potential to get traffic. There are several sites competing for the same keywords and not optimizing your content will reduce your chances to top the search engine rankings. You do not need long posts to rank well but you must make intelligent use of keywords at proper places in your blog post. Focusing on long tail keywords instead of short tail keywords will help you get closer to top of the search engine rankings.
6. Use ALT tags for images
All the images posted on your blog should be having keywords included in their name and ALT attributes. Using ALT text helps search engines understand the details about the image. Highlighting the text surrounding the images makes search engines treat it as important part of the content.
These are some of the SEO strategies used by top bloggers. What strategy do you use to optimize blog posts for SEO? How to optimize content for SEO if you do not have any experience? How to use SEO for your website and dominate the search engine rankings based on targeted keywords? Please share your tips for SEO optimization.