How To Use Social Media While Starting An Online Business?

When it comes to starting an internet business with social media, it can be boggling how much information is out there and how much you can potentially do. In reality, a person could spend days just learning about all the different methods of social media and how to use them. However, most people do not have the time to do this, so here are a few ideas of what you can do to make social media less confusing and not so overwhelming.

These days, if a business does not have a social media presence, they are missing a great opportunity to connect with their customers or potential customers. Social media gives people a chance to interact with their favorite products, as well as give feedback in regards to what they love or hate about a product, and to help determine what a company should do next. Many companies set up several types of social media to see which one works best for them and gets the most results.


A business can use to promote their products using several online tools. One such item is a blog. If the business has a blog, make sure to include this link in any profiles that have been setup, as well as from the mainstream website. Encourage people to visit the blog and post their comments and opinions. You can get valuable information here to assist your company.

From here, the next thing that a business has to consider is a profile on Facebook. With over 1 billion users that are active, there are many potential customers to be found on the site. Depending on what the business hopes to achieve through Facebook will determine how the site is used. Make sure that not all posts are business related, something as simple as posting and asking how people’s weekends were can make a difference.

Twitter is another popular method of social media that both individuals and businesses are using. There is a restriction of 280 characters per message, but it is possible to say a lot in a small space. Twitter is more about conversations, which may be a challenge if you are a business, but do not let this stop a person from trying the method.

For those that are looking to network with other businesses, then LinkedIn may be the site to check out. This site is full of active groups that help you with social media activities and assist to get the best results.

  • While all these types of media can be confusing, there are some basic rules that you need to keep in mind regardless of which method you are using.
  • Do not just pitch your product. If every post you make concerns your business, people will quit following you.
  • Talk to others. The keyword here is “social”. Make sure you are, this is how you get new friends and followers.
  • If someone follows you, chances are you should follow them, unless their profile is very contrary to your business (i.e. Adult topics)

While getting started with social media can be very confusing, just tread quietly and slowly, and you will eventually get the hang of it. Ask people to help you if need be, it shows that you are not all knowing and may endear you to them.

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