How To Write For A Niche Audience?

One of the biggest reason for a blog to be successful and survive in this competitive world is to get return traffic. If your blog is very well written and presented, readers will return to your blog repeatedly. Why? Because they like the niche in which you blog.

Write keeping the target audience in mind

It is essential practice to define the target audience for your content before writing a post. By target audience, I refer to people who will be genuinely interested in reading your blog’s content. A lack of understanding of your audience needs have seen many great marketing campaigns fail. Therefore, it is always better to get it right from the beginning. Choose a niche that should cover high percentage of the Internet users rather than targeting a minority group. This will help you get more readers that are regular to your blog.

Choosing an audience affects your purpose of writing the post

Knowing the audience for whom you are writing the content beforehand makes the entire process much easier. Writing for a specific audience gives you so much liberty in writing because you do not have to follow specific rules and style of writing and best part being it gets your readers more involved. Well as simple as it may sound, most of the bloggers forget to keep this point in mind while writing their posts.

How specific the choice of audience should be?

It is not only important to define your general target niche, but to drill down the audience into specific sections and aim your content directly at them. If you do not follow this procedure, the content you develop will not have a huge impact on your audience and your message dilutes because of this.

Do not take your audience for granted

While you may belong to the same niche as your targeted audience, it is not safe to assume that your readers already know the topic and agree with you. If someone knows about a topic, he/she will not waste time reading the same thing. If the readers agree, you do not need to stress your point repeatedly to make it obvious. If they disagree with you, you should provide them a platform to let you know their feelings.

Indicate the audience you are targeting at the beginning of the post

Define your audience preferably at the beginning of your post. For example, you write a post to help smokers quit smoking; you can mention this at the very beginning of your post with a statement similar to this “Many Smokers are unaware how easy it is to quit smoking these days”. However you cannot be this specific every time in your posts. Say for example if you are writing a post on Age discrimination, you cannot include examples covering only a specific age group. Let your post title decide the target audience.

Connect with your audience

Most important place to connect with your reader is in the introduction, delaying it would resulting in losing your readers interest in your post. Try to write most of your post as a second person. Avoid usage of ‘You’ in your articles when you write a technical or legal paper and when referring to general audience.

Catch the attention of your audience

While you can highlight some of the words in your post to catch the attention of your audience, it is considered as a better practice to use italics or different fonts to emphasize your point to the audience. Another way to catch your audience’s attention is to make use of transition statements like “Nevertheless”, “For Example” and so on to connect the old idea to a new one.

How do you summarize your article?

Conclusion should not be written just for the sake of ending an article. It is a nice tool that can help you to get the audience behave in a desired manner. You can use it to make readers agree to an argument or all the arguments that you have made in your article. Summary serves as a bait to get your audience to return to your blog in future.

The essential process of targeting your audience ultimately affects the content you write. Producing high quality content is essential to sustain traffic to your blog. In addition, it is for the very same reason choosing the wrong audience and wrong keywords could be damaging for your blog.




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Comments 2

  • Hello Neha,

    Great tips over here 🙂

    Indeed a superb quality of content do gets us a high amount of traffic and if the content is satisfying our readers then
    they would regularly visit our blogs and also they would promote it to their own networks which will create a win win situation
    for us.

    Its very important to know our audiences, among millions and billions of people we need to know about the people who we want
    to hit through our writing skills. We can not hit all the people but yeah we can turn some to be our loyal one’s which
    would never let our stream get dried up.

    Thanks for the share.

    Shantanu.

  • These are awesome tips. Thank you for sharing them. Love it!!!

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