Importance Of Keywords In SEO. How To Use It On Your Blog?
What is a keyword in SEO? How keywords SEO helps you rank higher in search engine results? Let us explore their importance and understand more about them.
Keywords are phrases or group of words that define the central idea of your blog post. Keywords are the words entered into search engines to find information about a particular topic. You need to know what people are looking out for and write about it on your blog by targeting common search queries. Ranking high consistently for the targeted keywords can be the difference between success and failure of a website.
SEO aims to maximize site potential and help them rank higher for the targeted keywords. How does it work? Keeping the blog dedicated to a particular niche to help search engine understand your blog topic. Marketing your website so that people and search engines know that your blog exists and they can link to it. Making the site easily accessible by readers and search engine spiders. If a blog takes time to load, it is likely that search engine spiders will visit it less frequently. It will reduce search engine traffic significantly, as new posts will not show up in search engine results immediately. You need to help web crawlers to understand your content and do it quickly by using simple blog design.
Short vs Long tail keywords
Short tail keywords comprise of three words or less. The terms are generic and account for most of the search engine queries. It is very difficult to rank higher for the short tail keywords unless several sites link back to you using those keywords. In addition, constantly changing search engine algorithms make it unpredictable to be 100% sure that same sites will keep ranking higher after update. Short tail keywords are responsible for driving huge amount of traffic to any website even though it may not be highly targeted. They are easy to incorporate in the blog posts without changing the content structure. Focusing on short tail keywords only will not help your blog achieve outstanding results because of the nature of traffic and its purpose.
Long tail keywords on the other hand comprise of four words or more. Long tail keywords are becoming more popular in recent times. They are highly targeted and have not as broad audience as the short tail keywords. Long tail keywords are difficult to incorporate in any blog post artificially. Thus, posts that have long tail keywords and rank well in search engines are longer than usual ones. Long tail keywords help in achieving desirable results in search engine rankings with lesser efforts than short tail keywords.
What should be your SEO strategy?
If your intention is to increase traffic to your blog (it may be the case when you are running PPM advertisements on your website) then targeting short tail keywords should be your priority. On the other hand, if your intention is to convert visits into sales for a specialized product sold exclusively on your website then you should be targeting long tail keywords. Long tail keywords will let you focus on highly targeted traffic by spending less amount of money of advertising. In addition, there are chances that you can convert most of the visits into sales because you are giving they came looking for the product you are selling on your website.
Do you use SEO on your website? What are the keywords you target on your website? How much of your traffic is from search engine results? What are the other methods you use to get traffic on your website? Please share your experience with SEO until now.