What Is Domain Authority And How To Increase It Effectively?

Domain Authority (DA) is a numeric value between 1 and 100 that represents importance of your page is on the Internet. When one page links to another page, it is voting for the other page. More links that point to a particular site, more important is that page. In addition, the importance of page casting a vote for your page is accounted while determining the page rank. It is very important because indexing in Google search results depends on Domain Authority of a particular site. Google does not count all links. Google filter out links from link exchange sites. If you were linking to spam sites, it would be very harmful for your site.

Inbound Links

Inbound Links are helpful in increasing the site’s Domain Authority. The other method being to increase the number of pages of your site. A webmaster may not have any control over the sites linking to his site and therefore does not get penalty for inbound links. The page rank of the site linking to yours is important but so are the number of outbound links from that page. For example, a low DA website that has only one outbound link and it is to your site, you will get better ranking from Google. On the other hand, a link from a high DA site that has 50 outbound links connects to your site; it will not increase your Domain Authority by much. While internal linking may increase the Domain Authority of some of your pages, it will not reduce the Domain Authority of any page.

Outbound Links

Outbound Links reduces a site’s DA. More so if there is no reciprocal link from the other site. To make sure you do not leak out Domain Authority you can use the “nofollow” tag to tell Google to ignore the link completely.

Top Techniques to increase you DA

1. Join Forums

If you are an active member, most forums allow you to have a personalized signature in which you can include the link to your site. Choose forums which are in your niche, this will help you get better credits from search engines and what’s more it will help drive traffic to your site from the forum posts too.

2. Submit your site to search engines

Try to submit your site to as many search engine directories as possible. You can build a number of free one-way links using this technique. It also increases the chances of your site ranking higher in search engine results. The more inbounds links to your site, higher is the Domain Authority.

3. Submit articles to free article services

Submitting an article to free article services will be most helpful to you. You can direct traffic to your blog using the free article service. Your Article will include a resource box, where you can include a backlink to your site.

4. Link to related websites

Try to link to as many related websites in your niche as possible. Try to contact the webmasters to get your site listed on theirs. Try to build as many backlinks as possible even if most of the backlinks are coming from PR 0 sites. Remember the more backlinks you have greater is your page rank so try getting backlinks from as many sites as possible.

5. Try purchasing a link from a high DA site

If you have money, you should plan to purchase a backlink from the other site. Make sure that only your link is the outbound link from that page, otherwise it will hurt your efforts to get a high Domain Authority.

6. Use Deep Links

Use Deep linking to ensure that all the pages in your website have same Page Authority. Include no more than three deep links from a page to ensure that your readers still get a great website and you get SEO benefits.

7. Newsletter Exchanges

Exchange newsletters with related websites to get backlinks to your site. Swap newsletters and articles from other sites, to get a contextual link to your site.

8. Provide Keywords in text links

Whenever you provide a link to your site at other site make sure you use the most important keyword in your display link. This helps you to get your site indexed faster by search bots.

9. Avoid Black Hat Tactics

Don’t stuff your content with excessive keywords as it may result in penalty by search engines and you cannot increase your Domain Authority using these tactics.

10. Paid Text Advertisements

Paid Text Advertisements is another nice way to get backlinks. These links generally do not have a nofollow tag so it provides a backlink to your site and all the SEO benefits. It also helps you to get traffic to your blog.

These are some of the ways to Increase Your Domain Authority, I am sure there are other techniques to increase Domain Authority. So leave your valuable comments and help everyone grow their DA faster.

Comments 4

  • This is the most powerful SEO post I have read today. I agree that a blogger may lack control over the kind of websites that link to him or her but there is one thing I would like to add:

    You can use one of the available tools to check for those linking to you and if you find out that you don’t like any of them, you can use Google disavow tool to tell Google to ignore these links.

    Thanks for this post.

  • Hello Neha,

    Great piece of information over here 🙂

    Domain authority is something I have always troubled with. Topics like inbound links and outbound links have always
    feared me out.

    These are some pretty good tips to add up on for increasing our DA.
    Joining forums can really helps us out as, being highly active helps us to get in the eyes of the search engines and also
    joining forums can help us in getting a huge traffic to our web site.

    Thanks for the share.


  • Hi Neha,

    Guess what #6 and #7 was what I was missing till now but I am going to make the most use of these two techniques.


  • super and fantastic explained thank for sharing

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